Does this logo make sense?

 

Logos are designs that need to display a visual message to its intended audience. That message should explain or mean something pertaining to its product. Logos with the strongest message representing its product with interesting and identifiable visual concepts with capture the attention of its audience effectively. These 5 logos below I believe are strong in message that relate well to its product.

 

Green is a fresh color, and everyone loves fresh coffee. That gives this logo a message that it represents something fresh and the logo of queen represents high standard. Fresh and high standard coffee is the message Starbucks is aiming at.

 

 

CAT is a company that sells heavy machinery and out door work clothing. The pyramid represents a gold standard in my eyes and is extremely recognizable to people that work in the industry.

 

 

 

Pantagonia has moutains in the background trying to sell the image that it is clothing you can wear in conditions when climbing a mountain.  This reminds me of a comfy warm sweater that can endure extreme cold climates.

Dove’s logo is a symbol that resembles elegance. An elegant soap will obviously smell good .The message is displayed well with the gold dove and clean font.

 

Xbox is a game counsel that has extremely good custom graphics of video games. The symbol to the left of the words Xbox is a symbol that is found on the controllers of Xbox. I would imagine just like myself, anyone who plays Xbox is immediately reminded of the euphoria of starting a game with pressing that button which is to start a game.

These logos are selling the product well with getting right to the point on what it is and how it ties into the visual concept. The concept matches the images, which is extremely important. When you have them matching in concept it is easier to recognize with a brand. It is something that us humans do naturally and that is to interpret signs with meanings.