Do you get the picture or not?

As I dove into the investigation of good and bad visual designs, it took time to visually comprehend these images. My references are to brochures, flyers and business cards. I was looking at all of the elements that portray a design such as fonts, colors, images and layout. My Results are as followed:

Good Designs- 

This brochure is a success; it uses distinct photos on the front of it. The man jumping in the picture is symbolic in nature and usually coined as achieving some sort of success. The globe and piggy bank of the front are universal signs we can all understand visually. As the brochure is opened it uses the three rings that are interconnected that are showing the message of the brochure, in so to speak the big picture of what it is communicating. The visual lay out is appealing along with the other universal symbols it uses with the business man, trophy and globe above the palm of the hand. This is a brochure in a language I don’t speak and I still understand the concept of it.

The Victory Creative Idea business card is visually appealing with its colors of dark blue and black color. The contrast of colors make is visually easy to read. Also the layout of the information is easy to comprehend with the systematic flow of it. The universal images of a home, phone and internet make the information easier to process. The front of it is basic enough to make the reader flip over to view the information of the person on the back.

This flyer shows good visual design using not only symbols in text but also with a picture. The flyer starts off in red font which is generally know to readers as being something important or dangerous. That is automatically appealing from the start. But it also does have a break in sentences with black font that helps the flow of the design. The flow of the design leads it to a picture of a speaker. This symbol communicates effectively the content that is in it pertaining to sexual assault. The flow of the content meets the middle of the speaker that then transitions to the information on the flyer. This flyer is a success.

Bad Designs-

This brochure has a strong visual display with easy to understand images on the front and is appealing; however when you open the brochure up to its entirety the image that streaks through the middle of the page is too much. The design is bad. It captures too much attention that takes away from the content inside the brochure.  The font blends in with the background color as well and is hard to read. It’s hard to see what the highlighted is message within the compact text that is disruption through the middle of it. Colors and design are confusing.

The layout of this business card is simple and boring. The reason why it is a bad visual design is because it is see through. Even though this picture shows it in a dark setting with a light illuminating it, in real life in the palm of anyone’s hand it is not going to look nearly as appealing as it does in this photo. The information on it could be very hard to read in many circumstances that contribute it to being a bad design in general.

This bad design has a good concept. The overall concept of it is intriguing and appealing. However the words thought the body of this child is too hard to read with text. It starts of small and ends up big. This is visually taxing when ready because the spacing between the words and letter are not proportionate. The visual design of the contents color and the background are too similar and its font does not stick out enough for it to be easy to read. In this flower the dots in the middle of the paper that outline the child stick out first rather than the content that makes this hard to read and a bad design